Brand Refresh tanya chowdhuryhomeworkaboutcontactLove Nature is a wildlife brand that brings premium, authentic, and deeply inspiring wildlife stories to viewers everywhere. Our goal is to shift the brand from facts to feelings.The BrandcloserBringing youto nature2024 MILESTONE PROJECT | BRAND REFRESHRedesign BreakdownThe brand currently speaks to the head but our mission belongs to the heart. It’s time for a new look, one that reflects the dynamic relationship we have with the environment while paying homage to our history.Overarching Tone warm | premium | immersive 1. Art direction ConceptLove Nature’s original logo was designed as a window into a variety of natural environments. Although our logo is changing, our role of providing a window for audiences has not. Using a cinematic and polished aesthetic, the window has evolved to become a simple shape that captures, reveals and emphasizes the ‘love’ in all its natural forms.Love Conquers All2. Mood boardThe skeleton of the logo has become beloved by the audience so a gentle cleaning was applied to enhance its appeal.
This keeps the brand in its most recognizable format while leaving room to play in the art direction.Connecting audiences to feelings starts from a colour exploration. With the simplification of the logo the colour logo was built from warm tones found in nature to create a custom gradient map for the colour logos.
And instead the window turned into a graphic element used to support the artistic direction. 4. Colour LogoWarm Gradients3. LogoWordmark EvolutionType System6. TypographyAccents in Nature5. Colour Palette7. Endpage8. LowerThirdsOn-air Look9. MockUpscontacttanya chowdhury
