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A free streaming channel that features compelling wildlife and nature stories. Loved by all ages and stages, our exclusive content introduces viewers to the intricacies and adventures found in the natural world. The Brand Brand Identity Case Study

We tested mockups pairing 'time' with 'nature.' Several fonts and icons were evaluated for the perfect match. Logo Design Custom Letterforms Pairing Process Exploration Refinement We paired custom Love Nature letterforms with a handwritten script to reflect an organic feel. Negative space subtly emphasizes the nature theme. A secondary, single-line version utilizes PascalCase. The logo design was based on the current Love Nature custom letter forms. Since they are sister brands, creating a link is important but not so exact that audiences can't see past. The exploration went through a 3-step process to get us to the current NatureTime logo.

Art Direction Themes Explored A focus on what shines and sparkles in nature while keeping information clean and simple To establish a clear path forward, we present three unique creative pitches to key stakeholders. While each concept offers a distinct aesthetic perspective, all remain strictly aligned with the overarching brand goal: nature. 01. Iridescent Beauty 02. Texture Upon Texture Warm and earthy, with a nod to textures found in nature and in the logo's typeface 03. Rich in Macro Evoking the immersive colours and feelings of being surrounded by nature – imagine being “hugged” by a leaf, comforted by a feather

Final Deliverables Colour Palette ON-AIR LOOK Endpage Typography Type System Accents in Nature NatureTime is now available in 70 countries, 25 platforms and 179M households Rich in Macro

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