Brand Refresh tanya chowdhuryhomeworkaboutcontactLove Nature is a wildlife brand that brings premium, authentic, and deeply inspiring wildlife stories to viewers everywhere. Its goal was to shift the brand from facts to feelings.The BrandcloserBringing youto nature2024 MILESTONE PROJECT | BRAND REFRESHRedesign BreakdownThe brand spoke to the head but its mission belonged to the heart. It was time for a new look, one that reflected the dynamic relationship it had with the environment while paying homage to its history.Overarching Tone warm | premium | immersive Art direction ConceptLove Nature’s original logo was designed as a window into a variety of natural environments. Although the logo has changed, its role of providing a window for audiences did not. Using a cinematic and polished aesthetic, the window has evolved to become a simple shape that captured, revealed and emphasized love in all its natural forms.Love Conquers AllMood boardThe skeleton of the logo had become beloved by the audience, so a gentle cleaning was applied to enhance its appeal.
This kept the brand in its most recognizable format while leaving room to play in the art direction.Connecting audiences to feelings started from a colour exploration. With the simplification of the logo, a custom gradient map was built using warm tones found in nature.
The window then transformed into a flexible graphic element that supported the broader artistic direction. Colour LogoWarm GradientsLogoWordmark EvolutionType SystemTypographyAccents in NatureColour PaletteOn-air lookPrint and DigitalEndpagesMockUpsLowerthirdscontacttanya chowdhury
